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Stories about how we work, how we live, and our community.

What is Impact Mapping?

By Jeff Fedor Oct 15, 2020

Impact Maps are a strategic planning technique to help product teams gain a shared understanding of business objectives. Here’s how they can work for you.
Topics: Our Craft Product Zeitspace Sessions

The benefits of building a product-driven company

By Kelly Pedro Oct 14, 2020

Ben Foster talked about how to develop great products, create a product vision, and empower product managers to say no at the last ProductTank Waterloo.
Topics: Our Craft Product ProductTank

10 UX interviewing tips from a journalist

By Kelly Pedro Oct 7, 2020

Interviewing is a key part of journalism and UX research. With both, you’re helping people feel heard. Here's how to approach interviews the right way.
Topics: UX Research