The power of storytelling in UX design
By Kelly Pedro on Dec 1, 2020
“All people’s brains are wired around stories. We’re narrative creatures,” said Scott Berkun, author of How Design Makes the World.
Topics: ProductTank Storytelling UXWaterloo
Want to build trust? Follow these 3 Vs
By Kelly Pedro on Aug 4, 2020
How can UX designers build trust? Empower audiences to make confident decisions, content strategist Margot Bloomstein said during uxWaterloo’s meetup.
Topics: Our Craft Positioning Storytelling UXWaterloo
Why did Zeitspace hire a journalist?
By Kelly Pedro on Oct 3, 2019
Kelly Pedro discusses why Zeitspace hired a journalist to tell the stories of our work as well as the causes we care about.